For Realtors: Why Stage Your Listing?

IS IT WORTH IT?

    
    Buyers are looking for a house that already feels like home and resonates with them from the first moment they walk through the front door. When a home becomes active you have only one chance to make a great first impression. By staging your home you are connecting with your future buyer and creating an emotional attachment to your home which gives them incentive to take action, and fast!

Some eye-opening statistics:

*Only 10% of Buyers can see a homes "potential"
*9 out of 10 Buyers are online viewing homes first
*Staged homes get more viewer traffic online and in-person
*Staged homes sell FASTER. 
*Faster sale = MORE MONEY!
*2011 statistics give a 399% ROI.

Just for fun... Google "Is staging a home worth it?" The supporting evidence is overwhelmingly positive. 

WHY STAGING CREATS A WIN-WIN FOR EVERY PARTY

     The home stager generates money for the agent because without the house staged it sits and in the end the agents either get little commission or none. Therefore, working together, the seller wins, the agent wins, and the stager wins.

HOW TO TALK TO YOUR SELLERS ABOUT STAGING

1) Help the understand that their house is now a product and that it must be marketed to appeal to the tastes of a wide group of buyers. 

2) Help them see how they are competing and show them the very real statistics that prove the fact that staging their home gives them a much higher advantage.

3) Show them how not staging, will likely cost them more in the long run. 

A study conducted by Real Estate Staging Associating states that the average home sits on the market for an average of 263 days and once staged it sells in 60 days or less. That's 78% LESS TIME cleaning and showing and cleaning and showing! When you factor in an average of 7 months of carrying costs plus price reductions, a seller will ALWAYS come out ahead by staging FIRST.